Saturday, February 12, 2011

Chennai Super Kings: India’s Team? YES!!! - Part 2

Chennai Super Kings is emerging as the front runner to be India's team and here are the Top 10 reasons for this:

  1. Winners: The first trait to become India's team is to win and to win consistently. Chennai Super Kings are the current IPL Champions and Champions League winners. They were IPL finalist and semi finalist in first 2 seasons and qualified for Champions League in season one. With consistent winning, CSK is establishing a dynasty
  2. Great Team: The only team that has established a clear identity in IPL is Chennai Super Kings. As fearless entertainers, CSK has done all the talking through their performance on the field and impeccable behavior off it. The greatness of a team is in growing from within and the success of Murali Vijay, R Ashwin and Badrinath is ample proof. Leadership from Captain MSD, Murali and Hayden has created a wonderful atmosphere in the dressing room and guided the team to success on the field. About 11 of their ex-players have been retained or brought back through Auction and continuity is an essential ingredient to sustained success
  3. Huge Popularity: Chennai Super Kings was Eighth in the list of status trends in India on Facebook - no other IPL teams even made it to Top 10. MSD is arguably the most popular Indian Cricketer (apart from Sachin Tendulkar). Fans love this small town boy's rag to riches story who also happens to be the most successful Captain produced by India. In the first 3 seasons, Suresh Raina, Muthiah Muralidharan, Mathew Hayden, Murali Vijay and Mike Hussey had consistently pleased the crowds with their exploits. Albie Morkel and Doug Bollinger (last year) had set the grounds on fire with stunning performances. The team also has a clean image that has helped grow the likeability factor
  4. Entertainment Quotient: CSK has a number of match winners who are fearless entertainers. It does help that CSK holds the record for the highest and second highest totals ever scored in IPL. The team's come back wins and stunning performances have spiced up proceedings. Sivamani, with his drums, has become a symbol of entertainment for CSK's fans along with the Cheer Leaders. Their team song Whistle Podu has a toe tapping, hand clapping tune and is very popular with their fans
  5. Loyal Fan Base: We, the yellow brigade, are the best fans in the IPL - period!!! J
  6. National / International Appeal: International stars from different states and countries are well represented in Chennai Super Kings. Their entertaining play and winning ways have helped expand their fan base beyond Chennai. Neutral fans look for stars and winners and Chennai Super Kings has both. Even among opponents, Chennai is the most likeable team after their home team, for the fans – a la "Windies of the old" appeal. The common mantra has been let MSD and CSK win against all other teams but mine
  7. Extensive Social Reach: CSK has a fantastic website which is well designed and infotaining. It has instituted an award for best blogging, which is unique. CSK has numerous blogs and is well represented in social media like Facebook, Twitter, Orkut, etc. As explained above, CSK was Eighth in the list of status trends on Facebook. CSK has a Junior Cricketers tournament for youngsters in tie-up with Vijay TV
  8. Great Fan Experience: CSK has rolled off a Red Carpet Fans Club at an affordable price and comes with great benefits. Their on field experience has been enhanced by a great team, renovated stadium and entertainment
  9. Ownership and Management: India Cements, CSK's owners, are the only ones in IPL who have prior experience in managing a first class Cricket team. Team President VB Chandrasekhar and the Coaching team bring a high level of professionalism as reflected in the kind of team members they select, the way players carry themselves on and off the field and the winning tradition they have set
  10. Best Brand Value: Having done all the right things, the right way - each time and every time, CSK has built the best brand value in IPL. They have also become profitable early. They have a growing sponsors base that will only grow exponentially after their recent successes in IPL and Champions League

I am sure you have many more ideas, thoughts, reasons and objections. Please feel free to share them

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